PREVIEW — NOT FOR COMMERCIAL DISTRIBUTION
For marketing leaders at B2B service firms

The Obvious Choice.

You're being ranked right now by buyers you've never met — and may never meet.
By the time a buyer calls, if they ever call, they've already decided.

94% of buying groups rank their shortlist before ever talking to a seller (6sense, 2025) — and roughly 80% of deals go to the vendor ranked first. With 67% of buyers preferring a rep-free experience (Gartner, March 2026), the ranking happens while they research — your site, your content, what peers say — before your meetings. This diagnostic shows where you stand while there's still time to move.

10 questions. 5 minutes. See where you actually stand.

Most growth tactics add noise. One creates differentiation — the path from your firm to becoming the obvious choice.

What You'll Walk Away With — Absolutely Free:

1
See Where Buyers Lose You: Pinpoint where the buying decision is being lost — first visit, first reply, or follow-up — before a dollar goes to new traffic.
2
A Scored View Across Five Dimensions: Buyer progress, buyer intelligence, decision support, conversation continuity, and usable expertise — prioritized, so you fix things in the order that pays.
3
Research Alongside the Findings: See your answers next to published work from 6sense, Gartner, and Harvard Business Review — plus a plain-English read on the cost of standing still.

This diagnostic is also the demonstration. We’ve taken our expertise in how the B2B buyer journey has changed and how they research and choose providers, and turned it into the experience you’re about to have. As you answer, imagine your firm’s expertise doing the same job for your buyers.

You’re about to experience our expertise. Imagine your buyers experiencing yours.

The Obvious Choice — the Growth Compass diagnostic. (v3.2)

How obvious is your firm to a buyer researching you right now — and what would make you their obvious choice?

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